Is Facebook part of your marketing strategy? You can use this popular platform not only to promote your own content or affiliate links but also when working with brands.
This article goes over the main aspects of using Facebook to make additional income, important guidelines, and the best tips to get started.
What are sponsored posts?
Sponsored posts are a common way to make money as a blogger or influencer.
Once you hit a certain number of followers or your website grows in popularity, you are very likely to be reached out by brands.
Sharing specific products with your audience can be an easy way to make additional income — and a lucrative one, as well: brands may offer anyways from $150 to $500 for you to display the post.
Sponsored posts can be placed on your website or shared via social media — such as Instagram or Facebook.
What are the rules on Facebook?
Don’t breach Facebook’s guidelines just to make a quick buck! This advice is true for all shortcuts in the online marketing world.
Avoid making bold promises or promoting shady “get rich quick” offers!
Facebook, like any other company, wants its users to trust the platform and what’s advertised there.
Disclose your partnership
Keep everything in accordance with FTC guidelines (and anything else along those lines that’s applicable to your country.)
This means that it should be obvious to the reader that your post is sponsored or contains an affiliate link!
You can utilize hashtags, like #sponsored or #affiliate, to do so.
Different platforms, different rules
Unfortunately, you cannot apply these guidelines to any platform and any partner you want to work with!
Amazon affiliate links or ClickBank cannot be promoted via paid ads — this is just an example. Always read the terms of service to avoid being penalized!
Guidelines can change quickly, please always make sure you’re up to date before promoting anything on Facebook!
How to promote a brand on Facebook
Facebook page
Do you already have your own Facebook page? No, not your private one.
Your brand’s Facebook page can be a great place to share not just your own work but also curated content from others in your industry.
Once you have established trust, you can send them directly to a brand that wants you to promote them!
This works better for some niches than others: if you share content that’s very image-heavy and your audience only follows you to check out the lovely photos without really clicking on anything, then this strategy won’t pay off.
Facebook groups
These days, Facebook groups are way more active and reach more people compared to pages most of the time!
You’ll be able to build or find a much more targeted audience that will be more active through commenting or creating posts.
Be sure to share lots of quality content and only sprinkle in advertising like affiliate links or sponsored posts here and there!
Facebook affiliate marketing tips
- Interact with your audience: people need to actually click on the link and buy something for you to make some money!
- Offer relevant products: this should go without saying, but some marketers spam random products repeatedly without providing something of value.
- Stick to a few products to promote: this helps you assess what works for your audience and makes you a lot more trustworthy.
- Use an affiliate disclaimer: be transparent while promoting products in exchange for a commission, or you’ll lose trust — and perhaps even your profile.
- Mask your affiliate link: long links can appear shady or spammy. Shortening your links using masking plugins can also offer advanced features like link management and geo-targeting. Plus, it gives your links a polished appearance!
- Show you’re using it: instead of picking random products and services to promote, try to team up with a brand that you already know and use anyway (or something very similar to what you’re familiar with.) Sharing personal insights helps your conversion rate!
Conclusion
You can use social media platforms like Facebook for brand partnerships or affiliate marketing.
Be sure to always disclose your affiliation by using relevant hashtags and double-check current guidelines to avoid punishment!
There are different ways to promote on Facebook (pages and groups), but you shouldn’t overdo it and keep a balance between high-quality content and promoted products.